Working on the economic and market development dimensions of a national wetlands conservation initiative, involving the Department of Environment, UNDP, and the Government of Japan.

• Conducted qualitative field assessments across 40 villages and small towns in five provinces, engaging local producers, implementers, and stakeholders.
• Analyzed value chains, market channels, local capabilities, human capital, and market-system bottlenecks to identify development opportunities.
• Developed market access models and strategies covering product development, packaging, branding, marketing, sales, CRM, and strategic partnerships.
• Applied Market Systems Development (MSD) and FAO Rural Market Development approaches to translate field research into practical recommendations, pilot initiatives, and implementation strategies.
• Advised and trained local livelihood groups and project implementers in business development, marketing, and sales.

Leading business development and strategic repositioning initiatives, transforming a manufacturing-oriented business into a packaging solutions provider.

• Redefined the business model and market positioning, expanding beyond manufacturing into integrated packaging solutions.
• Diversified the product portfolio and developed new market segments in agriculture, plant production, and greenhouse industries.
• Established strategic B2B partnerships with major businesses and industry organizations, including Kourosh, Tarkhineh, and the Agricultural Guild Chamber.
• Implemented CRM processes and optimized the sales funnel, contributing to 30% sales growth.

Founded a PropTech venture exploring digital solutions for operational data management in the construction industry.

• Developed the business model and value proposition.
• Engaged with investment groups and industry stakeholders, including Kayson, Sadrpars, and Lidco.
• Contributed to the design and development of a SaaS platform prototype for construction data management.

Co-founded a sustainable architecture business, working across business strategy, market development, and industrial construction projects.

• Developed the initial IBOCM framework to align business strategy with construction management in industrial projects.
• Led market development and contract management across industrial projects with a combined value of IRR 300 billion (30 billion toman).
• Received a letter of recognition from Shahid Beheshti University (Shahid Abbaspour Campus) for innovative solutions.

Contributed to business model development, go-to-market strategy, and sustainability initiatives for a German startup.

• Supported business model review and GTM strategy development for childcare and elderly care markets.
• Developed sustainability-oriented business strategies focused on logistics efficiency, product shelf life, and reducing water and oil consumption.
• Participated in investment negotiations, contributing to an initial €100K investment agreement and planning for a subsequent funding round of up to €500K.
• Managed commercial negotiations for asset liquidation in Iran involving assets valued at 15 billion toman.