Overview
Najarch is an architecture and engineering company focused on sustainable design, construction management, and business-oriented project development.
As a co-founder, my role has focused on business development, strategic positioning, and connecting construction and engineering capabilities with clients’ business objectives.
1. Business Development & Strategic Positioning
Contributed to shaping Najarch’s business proposition around the idea that construction should be treated not merely as a standalone cost, but as an integrated, value-creating part of a client’s business.
Key activities included:
- Business positioning and value proposition development.
- Identifying commercial opportunities in industrial construction and engineering.
- Business development, client engagement, and contract development.
- Connecting engineering services with management, investment, and business needs.
2. IBOCM Framework Development
A central part of this work was contributing to the development and articulation of IBOCM (Integrated Business Oriented Construction Management).
The framework brings business thinking and construction engineering together, emphasizing the alignment of project objectives with business requirements.
Its key management dimensions include:
- Quality management
- Project scheduling and resource coordination
- Cost planning and control
- Alignment of construction decisions with business objectives
I also contributed to positioning and communicating the framework through its dedicated IBOCM white paper.
Key Contributions & Outcomes
- Co-founded an architecture and engineering company with a business-oriented approach to construction.
- Contributed to the development and positioning of the IBOCM framework.
- Supported business development and commercial engagement across industrial and engineering projects.
- Contributed to project and contract opportunities with an aggregate value of approximately IRR 30 billion.
Architectural and construction management projects examples
Strategic Focus
Integrating business strategy, investment considerations, and engineering execution to make construction projects more aligned with organizational objectives and long-term value creation.
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