Overview
At Naqsh Avan Nikapood, my work focuses on business development, strategic repositioning, and market expansion.
The engagement involves supporting the company’s transition from a primarily manufacturing-oriented business towards a broader packaging-solutions proposition. This repositioning aims to strengthen its market position, identify new customer segments, and create more effective pathways for business growth.
My role combines strategic business development with hands-on market development and sales process improvement.
1. Strategic Repositioning & Value Proposition Development
One of the key priorities has been redefining how the company presents its capabilities and value to the market.
Rather than positioning the business solely around manufacturing, the strategic direction focuses on presenting a broader packaging-solutions offering that better reflects customer needs and market opportunities.
This shift involves reviewing the company’s market positioning, identifying relevant customer segments, and aligning its commercial proposition with the requirements of target industries.
2. Market Development & B2B Engagement
A major part of the engagement has focused on identifying and pursuing new market opportunities, particularly in the agricultural and greenhouse sectors.
Activities include:
- Identifying potential customer segments and business opportunities.
- Exploring B2B relationships with major companies and industry stakeholders.
- Developing commercial connections with organizations such as Kourosh and Tarkhineh.
- Engaging with agricultural-sector networks and relevant industry associations.
- Exploring opportunities to expand the company’s presence in specialized packaging markets.
The objective is to move beyond a primarily production-driven sales approach towards a more targeted, relationship-based business development process.
3. Sales Process Development & CRM
To support market expansion, I have also worked on improving the company’s sales development process.
This includes structuring the sales funnel, strengthening customer relationship management (CRM), and improving the tracking and follow-up of business opportunities.
The main areas of focus include:
- Organizing customer and prospect information.
- Structuring sales opportunities and pipeline stages.
- Improving lead follow-up and customer relationship management.
- Supporting a more systematic approach to sales development.
- Connecting market development activities with sales performance.
These improvements are intended to create a more organized and measurable commercial process.
Key Contributions & Outcomes
- Supported the strategic repositioning of the company from a manufacturing-led proposition towards packaging solutions.
- Identified and prioritized growth opportunities in agricultural and greenhouse markets.
- Advanced B2B market development and commercial engagement with key organizations and industry stakeholders.
- Contributed to the development of CRM practices and a more structured sales funnel.
- Contributed to an approximately 30% increase in sales alongside business development and sales process improvements.
Strategic Focus
The broader objective of this engagement is to connect strategic positioning with practical commercial execution: developing a clearer value proposition, reaching relevant markets, building stronger business relationships, and establishing more systematic sales processes to support sustainable growth.
