Overview
As part of the Iran Wetlands Conservation Plan, I contributed to the development of sustainable, wetland-compatible livelihoods in Khuzestan Province through two complementary workstreams: market assessment and business development advisory, followed by practical business and marketing capacity building.
The assignment covered six selected villages and focused on identifying local economic opportunities, addressing market access constraints, and strengthening the business capabilities of local livelihood initiatives.
1. Market Assessment & Business Development Advisory
June 22–24, 2026 | Khuzestan Province
I conducted a field-based assessment of livelihood activities across six selected villages, combining five in-person visits with one remote consultation.
The assessment examined local products, services, businesses, value chains, market access, and existing sales channels. I also provided advisory input on product development, packaging, marketing, sales, and business growth.
The work resulted in an analytical assessment and practical recommendations focused on value addition, improved market access, stronger sales channels, and the development of local business capabilities.
2. Business & Marketing Capacity Building
August 21, 2026 | Islamic Azad University, Shadgan Branch
I designed and facilitated a full-day, interactive workshop for local livelihood practitioners, facilitators, and project stakeholders.
The workshop combined business and marketing fundamentals with practical exercises, covering:
- Business fundamentals and the Golden Circle
- Market analysis and the 4Ps marketing mix
- Pricing strategies and sales processes
- Customer Relationship Management (CRM)
- Business Model Canvas
Participants worked on their own livelihood activities and products, applying the concepts through individual and group exercises.
Key Outputs
- A market and value-chain assessment covering six selected villages.
- Strategic recommendations for product development, value addition, marketing, and market access.
- A practical business and marketing workshop.
- Applied exercises and Business Model Canvas outputs based on participants’ real livelihood activities.
