Publications

IBOCM introduces a business-oriented approach to construction management, aiming to align project decisions and management practices with broader business strategy and value creation objectives in industrial construction projects.

This thesis investigates the organizational mechanisms that enable sustainable business model innovation in renewable and green businesses. Based on qualitative interviews, it identifies four overarching categories and twelve mechanisms, offering an analytical framework for understanding the organizational foundations of sustainability-oriented innovation.

A practical exploration of entrepreneurial marketing that brings together creativity, leadership, innovation, finance, and technology. Through the Omnihouse model, the authors present an integrated approach to building organizational capabilities, creating value, and achieving sustainable growth in changing markets.