Entrepreneurial Marketing [Translation]

Abstract

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability explores how organizations can move beyond conventional marketing practices to develop a more entrepreneurial, adaptive, and integrated approach to value creation. Drawing on the Omnihouse model, the book examines the convergence of marketing with strategy, finance, innovation, leadership, and organizational capabilities. It addresses how businesses can rethink competition through collaboration, strengthen customer relationships, foster creativity, turn ideas into productive outcomes, and align innovation with continuous improvement. The authors also explore the role of technology, stakeholder engagement, and organizational flexibility in navigating increasingly complex business environments. By connecting entrepreneurial thinking with disciplined execution, the book presents marketing not merely as a departmental function, but as an organization-wide capability for sustainable growth and long-term value creation.

Alireza Shiasi

Business Development & Strategy Consultant

Business development and strategy consultant exploring how organizations create value, innovate business models, and grow sustainably.