A practical workshop on business development, marketing, pricing, sales, and business model design for local livelihood initiatives.
IBOCM introduces a business-oriented approach to construction management, aiming to align project decisions and management practices with broader business strategy and value creation objectives in industrial construction projects.
This thesis investigates the organizational mechanisms that enable sustainable business model innovation in renewable and green businesses. Based on qualitative interviews, it identifies four overarching categories and twelve mechanisms, offering an analytical framework for understanding the organizational foundations of sustainability-oriented innovation.
A presentation on entrepreneurial marketing at the University of Tehran's C-Concept event, followed by a two-hour workshop exploring the ideas and perspectives introduced through the work of Philip Kotler and his co-authors.