Business Model Innovation on Alireza Shiasi

Business, Marketing & Sales for Local Livelihoods

alir.shiasi@gmail.com — Mon, 17 Aug 2026 08:00:00 +0330

Workshop Overview

A full-day, interactive workshop on business, marketing, and sales, held at Kazerun County Governorate as part of the Iran Wetlands Conservation Plan. The workshop brought together local livelihood practitioners, facilitators, and project stakeholders to explore practical approaches to developing and managing small businesses.

The program emphasized hands-on learning, with participants applying business and marketing tools to their own products and activities.

Topics Covered

Business fundamentals and the marketing mix (4Ps)
Pricing strategies and sales processes
Customer Relationship Management (CRM)
Business Model Canvas
Marketing planning using the SOSTAC framework

IBOCM: A Business-Oriented Framework for Construction Management

alir.shiasi@gmail.com — Sun, 07 Sep 2025 00:00:00 +0000

About IBOCM

IBOCM explores the relationship between business strategy and construction management, offering a business-oriented perspective on the management of industrial construction projects.

Read the IBOCM White Paper (PDF)

Organizational Mechanisms Underlying Sustainable Business Model Innovation

alir.shiasi@gmail.com — Mon, 06 Jan 2025 00:00:00 +0000

Thesis Record

The official University of Tehran repository entry for this research is available below.

University of Tehran - Thesis Repository

Entrepreneurial Marketing

alir.shiasi@gmail.com — Tue, 21 Nov 2023 00:00:00 +0330

Presentation

On November 21, 2023, I delivered a 30-minute presentation on entrepreneurial marketing at the second day of the C-Concept event, held by the Entrepreneurship Student Scientific Association at the Faculty of Entrepreneurship, University of Tehran. The event was organized as part of Global Entrepreneurship Week and brought together several speakers to introduce different business and entrepreneurial concepts.

The presentation introduced entrepreneurial marketing through the ideas and perspectives developed in Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability, by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, and Jacky Mussry.

At the time, I was working on the Persian translation of the book, which was in preparation for publication. This provided the conceptual foundation for presenting entrepreneurial marketing and discussing how entrepreneurial thinking can reshape the way organizations approach marketing.

Follow-up Workshop

In the days following the presentation, I also delivered a separate two-hour workshop on entrepreneurial marketing. This additional session provided a longer format for exploring the subject and discussing its concepts and practical implications in greater depth.

About the Book

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability (Wiley, 2023) presents an integrated perspective on marketing through the Omnihouse model. The book explores how entrepreneurial thinking can connect marketing with organizational strategy, creativity, innovation, leadership, finance, technology, customer value, collaboration, and sustainability.

Rather than treating marketing as an isolated organizational function, the book considers how entrepreneurial capabilities can be developed across the organization to respond to changing business environments and create long-term value.

The links to the Book’s page and Official Announcement are below.

Official Event Announcement - University of Tehran Entrepreneurial Marketing Book - Info