Business Strategy on Alireza Shiasi

Najarch - Business Development & IBOCM Framework

alir.shiasi@gmail.com — Sun, 01 Nov 2026 00:00:00 +0330

Overview

Najarch is an architecture and engineering company focused on sustainable design, construction management, and business-oriented project development.

As a co-founder, my role has focused on business development, strategic positioning, and connecting construction and engineering capabilities with clients’ business objectives.

1. Business Development & Strategic Positioning

Contributed to shaping Najarch’s business proposition around the idea that construction should be treated not merely as a standalone cost, but as an integrated, value-creating part of a client’s business.

Key activities included:

Business positioning and value proposition development.
Identifying commercial opportunities in industrial construction and engineering.
Business development, client engagement, and contract development.
Connecting engineering services with management, investment, and business needs.

2. IBOCM Framework Development

A central part of this work was contributing to the development and articulation of IBOCM (Integrated Business Oriented Construction Management).

The framework brings business thinking and construction engineering together, emphasizing the alignment of project objectives with business requirements.

Its key management dimensions include:

Quality management
Project scheduling and resource coordination
Cost planning and control
Alignment of construction decisions with business objectives

I also contributed to positioning and communicating the framework through its dedicated IBOCM white paper.

Key Contributions & Outcomes

Co-founded an architecture and engineering company with a business-oriented approach to construction.
Contributed to the development and positioning of the IBOCM framework.
Supported business development and commercial engagement across industrial and engineering projects.
Contributed to project and contract opportunities with an aggregate value of approximately IRR 30 billion.

Architectural and construction management projects examples

Strategic Focus

Integrating business strategy, investment considerations, and engineering execution to make construction projects more aligned with organizational objectives and long-term value creation.

Check links below for more information

Najarch Official Website Project Portfolio Najarch Catalog PDF

Naqsh Avan Nikapood - Business Development & Strategic Repositioning

alir.shiasi@gmail.com — Tue, 22 Sep 2026 00:00:00 +0330

Overview

At Naqsh Avan Nikapood, my work focuses on business development, strategic repositioning, and market expansion.

The engagement involves supporting the company’s transition from a primarily manufacturing-oriented business towards a broader packaging-solutions proposition. This repositioning aims to strengthen its market position, identify new customer segments, and create more effective pathways for business growth.

My role combines strategic business development with hands-on market development and sales process improvement.

1. Strategic Repositioning & Value Proposition Development

One of the key priorities has been redefining how the company presents its capabilities and value to the market.

Rather than positioning the business solely around manufacturing, the strategic direction focuses on presenting a broader packaging-solutions offering that better reflects customer needs and market opportunities.

This shift involves reviewing the company’s market positioning, identifying relevant customer segments, and aligning its commercial proposition with the requirements of target industries.

2. Market Development & B2B Engagement

A major part of the engagement has focused on identifying and pursuing new market opportunities, particularly in the agricultural and greenhouse sectors.

Activities include:

Identifying potential customer segments and business opportunities.
Exploring B2B relationships with major companies and industry stakeholders.
Developing commercial connections with organizations such as Kourosh and Tarkhineh.
Engaging with agricultural-sector networks and relevant industry associations.
Exploring opportunities to expand the company’s presence in specialized packaging markets.

The objective is to move beyond a primarily production-driven sales approach towards a more targeted, relationship-based business development process.

3. Sales Process Development & CRM

To support market expansion, I have also worked on improving the company’s sales development process.

This includes structuring the sales funnel, strengthening customer relationship management (CRM), and improving the tracking and follow-up of business opportunities.

The main areas of focus include:

Organizing customer and prospect information.
Structuring sales opportunities and pipeline stages.
Improving lead follow-up and customer relationship management.
Supporting a more systematic approach to sales development.
Connecting market development activities with sales performance.

These improvements are intended to create a more organized and measurable commercial process.

Key Contributions & Outcomes

Supported the strategic repositioning of the company from a manufacturing-led proposition towards packaging solutions.
Identified and prioritized growth opportunities in agricultural and greenhouse markets.
Advanced B2B market development and commercial engagement with key organizations and industry stakeholders.
Contributed to the development of CRM practices and a more structured sales funnel.
Contributed to an approximately 30% increase in sales alongside business development and sales process improvements.

Strategic Focus

The broader objective of this engagement is to connect strategic positioning with practical commercial execution: developing a clearer value proposition, reaching relevant markets, building stronger business relationships, and establishing more systematic sales processes to support sustainable growth.

IBOCM: A Business-Oriented Framework for Construction Management

alir.shiasi@gmail.com — Sun, 07 Sep 2025 00:00:00 +0000

About IBOCM

IBOCM explores the relationship between business strategy and construction management, offering a business-oriented perspective on the management of industrial construction projects.

Read the IBOCM White Paper (PDF)