/tags/entrepreneurship/Recent content in Entrepreneurship on Alireza ShiasiSource Themes academia (https://sourcethemes.com/academic/)en-usalir.shiasi@gmail.comalir.shiasi@gmail.comCopyright &copy; {year}Tue, 21 Nov 2023 00:00:00 +0330/talk/ent-marketing-ut/Tue, 21 Nov 2023 00:00:00 +0330alir.shiasi@gmail.com/talk/ent-marketing-ut/<h2 id="presentation">Presentation</h2> <p>On November 21, 2023, I delivered a 30-minute presentation on entrepreneurial marketing at the second day of the C-Concept event, held by the Entrepreneurship Student Scientific Association at the Faculty of Entrepreneurship, University of Tehran. The event was organized as part of Global Entrepreneurship Week and brought together several speakers to introduce different business and entrepreneurial concepts.</p> <figure> <img src="images/c-concept-poster-shiasi.webp" alt="C-Concept, University of Tehran" width="750px" > </figure> <p>The presentation introduced entrepreneurial marketing through the ideas and perspectives developed in <em>Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability</em>, by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, and Jacky Mussry.</p> <figure> <img src="images/c-concept-shiasi-01.webp" alt="C-Concept, University of Tehran" width="750px" > </figure> <p>At the time, I was working on the Persian translation of the book, which was in preparation for publication. This provided the conceptual foundation for presenting entrepreneurial marketing and discussing how entrepreneurial thinking can reshape the way organizations approach marketing.</p> <h2 id="follow-up-workshop">Follow-up Workshop</h2> <figure> <img src="images/c-concept-shiasi-ent-marketing.webp" alt="C-Concept, University of Tehran" width="750px" > </figure> <p>In the days following the presentation, I also delivered a separate two-hour workshop on entrepreneurial marketing. This additional session provided a longer format for exploring the subject and discussing its concepts and practical implications in greater depth.</p> <h2 id="about-the-book">About the Book</h2> <p><em>Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability</em> (Wiley, 2023) presents an integrated perspective on marketing through the Omnihouse model. The book explores how entrepreneurial thinking can connect marketing with organizational strategy, creativity, innovation, leadership, finance, technology, customer value, collaboration, and sustainability.</p> <p>Rather than treating marketing as an isolated organizational function, the book considers how entrepreneurial capabilities can be developed across the organization to respond to changing business environments and create long-term value.</p> <video controls > <source src="/talk/ent-marketing-ut/videos/alireza-shiasi-ent-marketing-c-concept-present-demo-2023.mp4" type="video/mp4"> </video> <div class="alert alert-note"> <div> The links to the <strong>Book&rsquo;s page</strong> and <em>Official Announcement</em> are below. </div> </div> <div class="btn-links custom-links"> <a class="btn btn-outline-primary my-1 mr-1" href="https://ent.ut.ac.ir/fa/w/%D8%A8%D8%B1%DA%AF%D8%B2%D8%A7%D8%B1%DB%8C-%D8%B1%D9%88%D8%B2-%D8%AF%D9%88%D9%85-%D8%B1%D9%88%DB%8C%D8%AF%D8%A7%D8%AF-%D8%B3%DB%8C-%DA%A9%D8%A7%D9%86%D8%B3%D9%BE%D8%AA-%D8%AC%D8%A7%DB%8C%DB%8C-%D8%A8%D8%B1%D8%A7%DB%8C-%DB%8C%D8%A7%D8%AF%DA%AF%DB%8C%D8%B1" target="_blank" rel="noopener noreferrer" >Official Event Announcement - University of Tehran</a> <a class="btn btn-outline-primary my-1 mr-1" href="/publication/ent-marketing-kotler-translation/" target="_blank" rel="noopener noreferrer" >Entrepreneurial Marketing Book - Info</a> </div>