Marketing Strategy on Alireza Shiasi

Business, Marketing & Sales for Local Livelihoods

alir.shiasi@gmail.com — Mon, 17 Aug 2026 08:00:00 +0330

Workshop Overview

A full-day, interactive workshop on business, marketing, and sales, held at Kazerun County Governorate as part of the Iran Wetlands Conservation Plan. The workshop brought together local livelihood practitioners, facilitators, and project stakeholders to explore practical approaches to developing and managing small businesses.

The program emphasized hands-on learning, with participants applying business and marketing tools to their own products and activities.

Topics Covered

Business fundamentals and the marketing mix (4Ps)
Pricing strategies and sales processes
Customer Relationship Management (CRM)
Business Model Canvas
Marketing planning using the SOSTAC framework

Social and Charity Marketing for NGOs

alir.shiasi@gmail.com — Wed, 05 Nov 2025 08:00:00 +0000

Workshop Overview

Invited by the Tehran Chamber of Commerce, Industries, Mines and Agriculture, I delivered an educational workshop for representatives of selected charitable organizations. The session focused on understanding marketing in charitable and nonprofit contexts, combining conceptual discussions with practical work on the strategic challenges faced by these organizations.

Topics and Discussions

Understanding Different Marketing Approaches

Exploring the concepts and distinctions between commercial marketing, social marketing, and charity marketing, with a focus on their different purposes, approaches, audiences, and applications.

Mechanisms of Charitable Action

Discussing the factors and mechanisms that encourage individuals to engage in charitable activities, contribute to social causes, and take action for the benefit of others.

Strategic Thinking in Charitable Organizations

Examining the role of marketing strategy in helping charities and NGOs clarify their objectives, understand their audiences, engage stakeholders, and approach their activities more strategically.

Discussion and Practical Engagement

Connecting the concepts to the experiences and challenges of participating organizations through interactive discussions and practical workshop activities.

Workshop Details

Organizer: Tehran Chamber of Commerce, Industries, Mines and Agriculture
Role: Invited Instructor & Workshop Facilitator
Participants: Representatives of selected charitable organizations
Location: Tehran, Iran
Format: Educational workshop, conceptual discussions, and practical activities

The link to the Workshop’s Slides is below.

Slides: Charity and Social Marketing Workshop for NGOs

Entrepreneurial Marketing

alir.shiasi@gmail.com — Tue, 21 Nov 2023 00:00:00 +0330

Presentation

On November 21, 2023, I delivered a 30-minute presentation on entrepreneurial marketing at the second day of the C-Concept event, held by the Entrepreneurship Student Scientific Association at the Faculty of Entrepreneurship, University of Tehran. The event was organized as part of Global Entrepreneurship Week and brought together several speakers to introduce different business and entrepreneurial concepts.

The presentation introduced entrepreneurial marketing through the ideas and perspectives developed in Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability, by Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, and Jacky Mussry.

At the time, I was working on the Persian translation of the book, which was in preparation for publication. This provided the conceptual foundation for presenting entrepreneurial marketing and discussing how entrepreneurial thinking can reshape the way organizations approach marketing.

Follow-up Workshop

In the days following the presentation, I also delivered a separate two-hour workshop on entrepreneurial marketing. This additional session provided a longer format for exploring the subject and discussing its concepts and practical implications in greater depth.

About the Book

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability (Wiley, 2023) presents an integrated perspective on marketing through the Omnihouse model. The book explores how entrepreneurial thinking can connect marketing with organizational strategy, creativity, innovation, leadership, finance, technology, customer value, collaboration, and sustainability.

Rather than treating marketing as an isolated organizational function, the book considers how entrepreneurial capabilities can be developed across the organization to respond to changing business environments and create long-term value.

The links to the Book’s page and Official Announcement are below.

Official Event Announcement - University of Tehran Entrepreneurial Marketing Book - Info