ARA Charity - Fundraising & Social Marketing Advisory

alir.shiasi@gmail.com — Mon, 12 Jan 2026 00:00:00 +0330

Overview

ARA Charity is a nonprofit organization dedicated to empowering young people, particularly those transitioning from institutional care to independent living. Through its employment academy, the organization focuses on personal development, practical skills, employability, and financial independence.

My involvement with ARA has been in a voluntary advisory capacity, focusing on fundraising and social marketing.

Advisory Focus

Fundraising approaches and resource mobilization.
Social marketing and communication of the organization’s mission.
Exploring opportunities to strengthen engagement with supporters, donors, and potential partners.

The broader objective is to support ARA in building stronger connections between its social mission, public engagement, and long-term resource sustainability.

Official recognition of my voluntary advisory contribution to ARA Charity.

ARA Charity's Official Webisite

Social and Charity Marketing for NGOs

alir.shiasi@gmail.com — Wed, 05 Nov 2025 08:00:00 +0000

Workshop Overview

Invited by the Tehran Chamber of Commerce, Industries, Mines and Agriculture, I delivered an educational workshop for representatives of selected charitable organizations. The session focused on understanding marketing in charitable and nonprofit contexts, combining conceptual discussions with practical work on the strategic challenges faced by these organizations.

Topics and Discussions

Understanding Different Marketing Approaches

Exploring the concepts and distinctions between commercial marketing, social marketing, and charity marketing, with a focus on their different purposes, approaches, audiences, and applications.

Mechanisms of Charitable Action

Discussing the factors and mechanisms that encourage individuals to engage in charitable activities, contribute to social causes, and take action for the benefit of others.

Strategic Thinking in Charitable Organizations

Examining the role of marketing strategy in helping charities and NGOs clarify their objectives, understand their audiences, engage stakeholders, and approach their activities more strategically.

Discussion and Practical Engagement

Connecting the concepts to the experiences and challenges of participating organizations through interactive discussions and practical workshop activities.

Workshop Details

Organizer: Tehran Chamber of Commerce, Industries, Mines and Agriculture
Role: Invited Instructor & Workshop Facilitator
Participants: Representatives of selected charitable organizations
Location: Tehran, Iran
Format: Educational workshop, conceptual discussions, and practical activities

The link to the Workshop’s Slides is below.

Slides: Charity and Social Marketing Workshop for NGOs

Social Marketing on Alireza Shiasi