This workshop explored how marketing concepts can be understood and applied in charitable and nonprofit contexts. It covered the distinctions between commercial, social, and Charity marketing, examined the mechanisms motivating charitable action, and discussed how strategic thinking can support the activities of charities and NGOs.
Invited by the Tehran Chamber of Commerce, Industries, Mines and Agriculture, I delivered an educational workshop for representatives of selected charitable organizations. The session focused on understanding marketing in charitable and nonprofit contexts, combining conceptual discussions with practical work on the strategic challenges faced by these organizations.
Understanding Different Marketing Approaches
Exploring the concepts and distinctions between commercial marketing, social marketing, and charity marketing, with a focus on their different purposes, approaches, audiences, and applications.
Mechanisms of Charitable Action
Discussing the factors and mechanisms that encourage individuals to engage in charitable activities, contribute to social causes, and take action for the benefit of others.
Strategic Thinking in Charitable Organizations
Examining the role of marketing strategy in helping charities and NGOs clarify their objectives, understand their audiences, engage stakeholders, and approach their activities more strategically.
Discussion and Practical Engagement
Connecting the concepts to the experiences and challenges of participating organizations through interactive discussions and practical workshop activities.
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Business development and strategy consultant exploring how organizations create value, innovate business models, and grow sustainably.